As the early bird period comes to an end in two weeks, here are a few reasons why you should come to LIFT:

• LIFT packages all the relevant trends for your work and life in three days. Come and participate, you will be in touch with the ideas and people needed to prepare for the future. Feeling left behind? Join us and that will change!

• LIFT is packed with speakers you don't see at other conferences. Even if you are always on the road attending conferences, LIFT will have an added value.

• LIFT prohibits commercial pitches on stage. you won't hear anything else than great ideas and conversations.

• LIFT gathers an amazingly rich community from 35+ countries. Some of the world’s brightest entrepreneurs, researchers, VCs or artists gather in Geneva. Join them!

• 93% of 2007 attendees say they will come back tin 2008. That should tell you a bit about the quality of the event.

• You will feel welcomed and taken care of as we treat participants as guests. You will be sitting in a comfortable leather chair with an individual power-plug for your laptop, parties are open bar, everybody is treated equally (we have no VIP zone for ex.), you get a real lunch, and then there is...

• The fondue of course! The legendary LIFT fondue, and this year it should be bigger and better than ever! Countless contacts and ideas were born during these three hours, you don't want to miss that.

• LIFT has an ingredient other conferences don't have: social activities created by Switzerland's best design agency and intended to make you play, think, create and laugh. Formerly called LIFT+, these activities are now embedded in the event and contribute to create a unique experience. Energy, experience, these are two key words for LIFT.

• We will hold a start up contest where you can present your project to some of the world's most influential people. time to stand up and feel the acceleration!

• You will get cool gifts, cool as in "people still wear their LIFT t-shirt one year after the conference" (the proofs are all around flickr, check Scoble's photo stream).

• We have one of the best self-organizing program. Last year luminaries like William Cockayne, Scott Smith, Fabien Girardin or Stowe Boyd ran workshops or open stage presentations to the delight of the audience. We gather 700 people from 35+ countries, 60% foreigners, and that makes a big difference in program quality.

• All this for 650CHF (early bird price, 850CHF after Dec. 15), that's 400 euros or one third of the price of other conferences who tend to be well over 1000 euros these days.