Works at: OMC Group
Blog/website: Creating Positive Context
Track: Big ideas
Why do we invite Chris?
Simple: because of this. You know when you feel something happening and then somebody comes up with a name and an explanation for it? That is what happened to us when we read this presentation of co-creation. So this is one of the next big trends, and this guy explains it better than anyone else. Huge.
Who should attend his talk?
Anybody who has clients. That is really broad, but true. Co-creation is about creating value with customers, something that will be really hard to avoid in the coming years.
Tags: co-creation, business, strategy
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