Works at: Independent
Blog/website: GapingVoid
Track: Big Ideas
Why do we invite Hughes?
Hugh appears to be the best person in Europe to talk about the current revolution in marketing and public relations. He is, via his blog, documenting the ongoing transformations from one way messages to a full conversation. Crucial.
Who should attend his talk?
Anybody who is trying to understand what marketing and more generally communication mean in the internet 2.0 era. What are the rules, the dangers, the opportunities, the players? 20 minutes of presentation won’t be enough but hopefully we can organize a geek diner the day before the conference to discuss all that with the others.
Tags: marketing, public relations, communication
For my presentation at LIFT, I'll be citing the following links:
The Hughtrain. ""THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE."
The Global Microbrand. "There are thousands of reasons why people write blogs. But it seems to me the biggest reason that drives the bloggers I read the most is, we're all looking for our own personal global microbrand. That is the prize. That is the ticket off the treadmill. And I don't think it's a bad one to aim for."
The Stormhoek Meme. "Blogging as a marketing tool is easier when you think of it as a chemical catalyst, not as a hammer and nail." [Bonus Link: The Stormhoek bloggers wiki page.]
English Cut. "How to create a global microbrand on a taco-stand budget." A Savile Row tailor starts a blog.
"The Porous Membrane." Why corporate blogging works.
"Bernbach was Wrong." The best advertising is not "Word Of Mouth", but "Disrupting Markets".
Bloggers Intro. "Rather than just rattling off a laundry list what to do, instead I'm going to give you a list of bloggers who I rate highly. Read them reguarly, and after a while you should discover why what they do works so well."
[NOTE TO SELF:] A lot of marketing people seem to be hoping for a proven blogging method that is (A) invented by somebody else, (B) easy to replicate, (C) easy to implement, and (D) easy to sell to their boss. Good luck.
[FURTHER READING:]
[KOOL-AID:] "Naked Conversations on a Bus." Kathy Sierra's marvellous post on why blogging works.My presentation is Friday at 10.40am.[KOOL-AID WITH EXTRA SUGAR:] Robert Scoble's "Corporate Blogging Manifesto".
[KOOL-AID WITH EXTRA SUGAR AND STEROIDS:] The Cluetrain Manifesto. The book that started it all.
[FOOD FOR THOUGHT:] Seth Godin's "Small Is The New Big".
