Works at: Microsoft
Blog/website: Scobleizer
Track: Internet
Why do we invite Robert?
It is hard not to think of the “scobleizer” when you seek those currently moving things. Believe it or not, the guy has been given the keys of Microsoft public relations with the most critical community (in both senses of the word: the most unconvinced, and the most critic prone): the geeks.
And by mixing tech-savvy comments, smart analysis and objective self-critics he has managed to not only change people’s view, but also mentalities inside the company. Did you realize that a single person’s attitude, when relayed by a blog, can spread that much?
Who should attend his talk?
Those interested in how blogs are changing the way we do business by providing bridges between the outside and the inside of an organization.
Tags: blogs
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