Works at: Swisscom Innovation
Blog/website: None.
Track: Big Ideas
Why do we invite Stefana?
For years, Stefana has been visiting peoples’ homes and offices all around the world looking at how people use all kinds of technologies. Currently, Stefana is working at Swisscom Innovation (the R&D branch of the Swiss telecommunication company) where she is leading a User Observatory with a team of social science researchers. At the moment she is focusing on how people are specializing in their use of different communication channels.
Who should attend her talk?
People interested in the usage of technology and their relations to social and contextual factors will benefit from Stefana’s insights.
Tags: telecom, sociology, ethnography
The specialization of communication channels
Each communication channel - mobile, sms, house phone, email or instant messaging - is being used for different contents and situations, and the arrival of a new channel such as blogging triggers adjustments to all the others.