Dennis Kramer
Interactive Strategist
Organization: Rapp Collins
Dennis is a true Internet FAN! He has more than 12 years of personal experience with interactive media! And more than 8 years of professional experience with interactive media! He has worked as an E-business consultant, communications consultant and strategist. He has worked for numerous clients, like:
- Volvo
- Polyflame
- Philips CE Europe
- Tiscali
- Monsterboard
- Lipton Ice Tea
- Vrumona
- Heineken Netherlands/ Music/ International
- Rabobank
- Randstad
Currently he is working as an Interactive Strategist at Rapp Collins Amsterdam, a dutch advertising agency specialised in Direct Marketing and Action Marketing. At Rapp Collins he is working for clients like Rabobank, Randstad, KLM and Achmea.
He has written several publications on subjects like interactive experience marketing, gamevertising and viral marketing in among others the Webdesk Online Marketing 2004 (THE Dutch source book for online marketing).
Furthermore he regularly gives lectures at universities and congresses on among others digital (marketing)communications, the usage of opinion leaders in interactive marcom and interactive Direct Marketing (iDM).
In 2006 Dennis was nominated for the DeMeter Award 2006. A prize to encourage young Dutch Direct Marketing talent.
And last but not least he is a member of two boards of advisors. He is a member of the board of advisors of the Institute for Interactive Media. Part of the Hogeschool van Amsterdam. And he is member of the board of advisors of "Generation Next", a Dutch association for students in commercial studies.
Dennis Kramer's Specialties:
Online Branding, interactive Direct Marketing, Consumer Activation, online marcom strategies, integration between on- and off-line communication, online sales (promotion), gamevertising & interactive experience marketing and interactive television.

