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Business Schools 2.0: What Future?
The Web has been around for more than 15 years.
The Web 2.0 is a community-based & interactive platform. Social media have spread, based on information sharing and collaborative attitudes.
Expertises are now shared and not owned.
Diversity is now standard.
Complexity is the new norm.
Each and everyone request personalization.
Globalization meets localization.
The teaching community has built impressive websites – including videos, using pictures, building online courses, and developing e-learning methods…
The teaching community is still very much Learning 1.0 based: how can we move to Learning 2.0?
Who owns knowledge? Who builds knowledge? Researchers and/or citizens?
How responsible and ethical should a graduate be?
Is it time to re-train Business Schools?
Have Business Schools contributed to the financial crisis?
Are not Universities & Business Schools labs for social media?
If (business) education needs to be reinvented, then we need people with diverse backgrounds - engineers, designers, business-ers, thinkers & doers - to attend this Workshop!
We wish to share an open-minded discussion – out of the deconstruction of the present Business School model should rise the future Business School…
Every week we will post a new note on the Lift Conference Blog, introducing ideas, debating a topic… before we all come together on June 18th during the Workshop.
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un article interressant a voir: Bienvenue à l'université low-cost.
"Et si la prochaine bulle spéculative était celle de l'université ?" C'est le titre d'un article du Chronicle of Higher Education
ici: http://affordance.typepad.com/mon_weblog/2009/05/bienvenue-a-luniversite...
Unfortunately I have to cancel, as I forgot I was only arriving that day, wishing you succes! Rob
Thanks! Hope to see you at Lift: your work is interesting!!
Michel
Brainstorming about Business School 2.0
Author: Christian Vanizette, ESC student / @coconutsurfing (twitter)
In my mind the web 2.0 is characterized by a few posts its: Open, platforms, Collaboration, hyperlinks, creative commons, start-up &…Google.
Let’s try to make a Mash-up of with these words to invent the business school 2.0. What could it be?
The Business school 2.0 could be an Open Platform (offline & online campus open to everyone) who promotes the hyperlink that is to say collaboration & networking between diverse profiles (designers, engineers & managers …). This School would focus on developing creativity (getting ideas) & entrepreneurial (start-up) skills (to make ideas happens)!
Planning would be on Google agenda or on Facebook & the lessons available on ted & YouTube. !
Hey wait a minute…all lessons are already on YouTube and content for marketing or financial lessons exist for free on the web: you can follow the Harvard Business Publishing review , read Marketing gurus blogs, and watch live keynotes on ted.
Furthermore, you can enter in contacts online with open engineers and designers thanks to their Blogs, Linkedin profile or their twitters… Everything could be learnt online indeed.
Is it to say that students don’t need Business Schools in the new information age? What could be the real added value of these educational organizations?
Their added value is to give their students the chance to experiment creativity in diverse groups and develop entrepreneurial (pro-active) skills!
Indeed as I experienced it @ Euromed Management, the real added value of a Business School in the information Age is its capacity to encourage its student to experiment and leverage this fantastic tool which is the Web. How to? By helping them getting their hands on concrete projects! Learning by surfing on the online world & doing in the offline world! The Business School 2.0 is based on action learning…If not, you can have a Business School 1.0 for free on the web…
Euromed Management has chosen the 2.0 way with its student associations & projects. However there’s still a lot to be done…the wall of my school aren’t completely open for the moment, the box is kind of hermetic: There are a lot of international Business students but where are the international designers & engineers students who have a really different focus?
Regarding this point, the CPI program (creation of an innovative product - an adventure in which I’ve participated as a coordinator for my company) organized by Essec Business School, Centrale Paris school of engineering & Strate College design Paris, is very inspiring. The CPI program shows us that we can mix and make work together Companies, and students in design, engineering & business to make innovation happen.
However, the CPI program is not new: All these CPI-like approaches were inspired from Berkeley & Stanford: two universities in San Francisco Bay area. As a result, the concept of Business School 2.0 as define in this post isn’t an idea who comes from Mars and my post-its…it comes from the Silicon Valley, the heart of the Web and 2.0 approaches. We’ve come full circle. Let’s begin another one with your comments!
Twitter: @coconutsurfing
Don't forget the Web 2.0 is being created by students
Author: Alex Kane, Euromed Management Assistant Director, Office of International Partnerships
The B-schools 2.0 workshop will question the future of B-Schools and universities with the idea that Higher Ed institutions have to find a new model of development and organization.
But today's web trends tend to be inspired by universities tools and more generally by student life.
Social networking websites are somehow very close to be an online version of student life tools used in universities for years. Face books are not new to universities and high schools, and "linkedin" is very close in the idea to what alumni associations are doing.
Wikipedia and more generally user generated content websites could be seen as a global academic body creating knowledge.
The web has become a global university, where questions are asked to experts (basically, users who know more) and answered for the good of everybody. We live a perpetual student life through our favorite websites. Because those tools are useful to organize personal and professional life they succeed in getting out of the university world thanks to web 2.0.
There is more: Websites are often originated by students as projects within their curriculum (Google is, to name one). In that respect Higher Ed institutions are the brick and mortar version acting as incubators of what web is today.
Will universities as institutions continue to influence the Web or will it mature by itself and finally get out the student age?
Which university tool or aspect will be the next web hit? Are we done with the web expanding student life?
Do we have to wait to see how universities are going to use web tools to find next gen web applications or is it time for the Higher Ed world to change?
Do I have something here or is it just a convergence due to the fact that the most active web users are the students?
Community Management
Author: TURINAY Rudy EGC3B
Rudy.turinay@euromed-marseille.com
« What makes brands influentials is not their sizes but their communities » Chuck Byrme
This creed, has very a strong meaning. Indeed, it is not a fate if Blogs and Blogers are very talked about. Since they are the visible part of a strong societal evolution: empowerment of consumers.
One Internet user in ten tells the other nine how to websurf (Edward Keller, The Influentials). So that is important this Internet User, real opinion leader, to be devoted to the company cause.
Among the opinion leaders, there is the Community Manager.
Part of the Community Managers role is to:
1. Listen: Use listening tools like Twitter, Talkdigger, read blogs, forums, wikis, to find out what customers are saying
2. Respond: Depending on what’s being said, respond quickly when appropriate
3. Inform: Tell the right stakeholders in the company what’s happening, this can range from Engineering, Product Management, Product Marketing, PR, Marketing, Bloggers, or forums moderators.
4. Shut up and sit back: One of the most important jobs of the CM is to connect the right internal people with customers and let them work it out, stay out of the way if you don’t understand the problems.
5. Listen more: Keep on listening, responding, informing, and connecting the right folks. A community manager is an odd looking being, big ears and eyes, and a small mouth.
Community Management is a brand new function which is getting more and more importance in the brands' strategies, and more precisely in the e-marketing strategies.
please subscribe me to the workshop
Students, new technologies & Apple
Author: Amal Zoraa, Euromed Management student
In Euromed Management, one of the biggest French Business school, new technologies are now a standard in the daily life of the common student.
Students are H24 on our notebook using mails, social networks as Facebook, or live messengers as MSN to communicate easily and very fast with other people.
The Web is the main tool to work as a «virtual campus» is available for students, where they can find their classes, their planning, their marks, etc... in a nutshell: all their student life.
It’s also a key tool to make researches, thus search engines as Google are key elements in Education.
And now, with our smartphones we can bring all that information every time and everywhere we want, then share it with the entire world. So new technologies are essential as Universities and business schools but also companies are real collaborative places based on information sharing. IT were an added value but they are now the base of every organization. That’s why I think every company playing in the IT industry should
develop solutions in collaboration with schools to give custom answers to their needs, but also and especially to make them real places where innovation isn’t restrain and where creativity is easy to produce for everybody.
And that’s what Apple, Inc. does. Actually doing my internship there, I can tell you that Education is a real issue that the company takes into account. Thanks to its Education Department, Apple always tries to provide the best custom solutions to schools the company works with: cheap, easy to install, easy to maintain. So schools save place, save time, and save MONEY! That is probably why Apple is now the first in Education both in the US and Europe. It offers hardwares enabling students and the whole institution to be
creative but in an easy and very entertaining way.
For example, the «mobile class» is an Apple solution created for a French University. It’s a cupboard that comprises about fifteen computers and an airport base station. Just that to substitute a whole language laboratory! Clearly cheaper and it enables to gain very much place.
Another example with HEC, the French business school ranked first both in Europe and France. For four years now, Apple Inc. is working hard and close to them to provide a real pedagogic solution: the podcasting. All their students are fitted out with iPods and all their classrooms are getting automated video recording system to record class sessions as students can watch it again when they want and everywhere
they want. And a few months ago, HEC in collaboration with Apple Inc. decided to look for new pedagogic ways to use this solution. Now, everybody knows that mobility is a major issue that is changing
even revolutionizing our lifestyle, so is the pedagogy. Starting with the iPod, then later providing the MacBook series and now the latest iPhone , Apple Inc. offers to students the capability to have and create
pedagogic content anywhere and anytime they want. With these devices, any school can fix any problem it encounters. For instance, the Aoyama Gakuin University in Tokyo provides iPhones for free to all students and professors of its «Social Informatics» classes.
Why? In order to always keep a watch to its students and to ensure their presences in class thanks to the GPS technology of the phone. Professors could also provide homework and exams via their iPhones.
So yes, education needs to be reinvented to be very efficient, to train creative people and match the business world of today. But it’s only possible if there is a real collaboration with IT and business partners.