lift10

AT-AT Walker

After Richard Hutten's cloud chair we featured at Lift09, we will again partner with Ormond Edition to bring the work of the world's best designers to our main stage. Our choice this year went to the AT-AT Walker, a Star Wars inspired lamp by Lifegoods.


Romaine Allet Jaccard

Interprétation d’anglais, allemand et espagnol vers le français. Spécialisée dans les conférences juridiques. Titulaire d’une licence en droit.


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Real Time Marketing in 2010- Social Networks war versus marketing mix

80% of companies will this year reorganise their marketing mix around social networks! Agence Virtuelle, the Search Social and Search Marketing company will walk you through inovative branding and client retention within Social networks solutions.


On which day do you want to hold your workshop?: 
Day 3

Lift10, Geneva, 5-7 May 2010

Conference theme: "Connected people"

Lift10 will gather one thousand participants to explore the most overlooked aspect of innovation: people. Known in techno-parlance as users, people ultimately define the success of all technological and entrepreneurial projects. Their approaches are unique, influenced by cultural and generational diversity. Let's explore the myths and uncover the reality behind the "connected people".

The conference will host sessions on:
Understanding the different uses of technologies by each generation.
The redefinition of privacy.
The dynamics of online communities.
The myths and realities of online politics.
The future of media.
Mobile platforms, business model design, travel 2.0, creativity, democracy, innovation, etc.

Check the conference program.

Speakers


Rahaf Harfoush
New Media Strategist
2008 Obama Campaign

Jamais Cascio
Ethical Futurist
Institute for the Future

Neil Rimer
Serial investor
Index Ventures

A. Andersdotter
Eurodeputy
Swedish Pirate Party

Yeon-ho Oh
Founder
OhmyNews

Christian Miccio
Product Manager
Google

Alice Taylor
Playful Experiences Builder
Channel 4

Mercedes Bunz
New Media Strategist
The Guardian
See the full speakers roster. At Lift the audience manages half of the conference, check the open program.

Participant takeaways

  • Innovation watch, find out what the most important technological and innovation trends of the moment are. We all lead very busy lives, so let Lift bring you up to speed in three days.
  • Networking, meet emerging doers and thinkers, those who are reinventing their field and will be the leaders of the future.
  • Knowledge sharing on the realities and myths of online behavior, essential to anybody interacting with the connected citizens of the 21st century.
  • Inspiration, Lift will expose you to unexpected ideas and people from all over the globe. Incorporate them into your daily life to spark new breakthroughs for your projects.

See the 547 registered participants.

Also: hands-on workshops, art installations, prototype demos, startup zone, etc

Lift plays host to thirty workshops organized by our community that will address important technological and innovation issues in a hands-on, in-depth way. The Lift experience will display the work of artists and innovators in a dynamic networking space. See the most talented Swiss entrepreneurs introduce their products and services in the Alp ICT Startup Corner.

Attend the conference

  • Buy your ticket and print it directly from home. » more
  • Apply for a press or blogger pass, if you meet the requirements you will receive a ticket. » more
  • Volunteer for the conference and work with us to deliver an unforgettable experience to our audience. » more
  • If you are a Western Switzerland startup, apply for one of the 15 packages with tickets, a booth and a chance to present at the Alp ICT venture night! » more

New to Lift?

We are a series of events built around a community of doers and thinkers who get together in Europe and Asia to explore the social consequences of new technologies. Each conference is a chance to turn change into opportunity by anticipating the major shifts ahead, and meeting the people who drive them. » more


Bread and Butter

Bread & Butter is an elite creative consultancy, specialized in visual design services and branding.
We're 10 people: full-time visual industrial designers and human computer interation engineers.

We create brand systems for tomorrow's world: corporate identities, gesture interfaces, invisible tags, urban-resistant interactive screens, push advertising, augmented books and brochures are among our clients demands.

B&B was founded in 1998 by Cristiana Freitas and Laurent Bolli, both graduated from ECAL.


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Workshop organizer profile: Maria Sipka

Lift10 is in less than 2 months time, and we are posting profiles of the workshop organizers. Don't forget to have a look at the program!

Maria Sipka, CEO and Founder of Linqia, will be hosting a Lift10 workshop entitled: The heart of the conversation: challenges brands face to edge their way into this sacred space.

Maria is interested in social media and on-line communities. She is driven by sparking conversations across many communities fostering meaningful, transparent and authentic exchanges. Before starting Linqia, Maria spent 2 years at XING initially as their COO responsible for the company’s international strategy and then as the Director of Community Development building and monetizing their groups and premium group offerings.

Maria's workshop will focus on the realities surrounding communities and groups online. Key themes such as how communities and groups have evolved, and the the opportunities and challenges facing brands and their agencies will be addressed. After examining some case studies on how brands are moving from campaigns to conversations in the social media space, participants will dive into an interactive workshop, where they will be tasked to develop their own community-based conversation for a given brand.

Do you want to be part of the conversation? Sign up here.


Collaborative Innovation: Breaking down Barriers!

We're all familiar with the power of trust and openness in social networks (online or offline) and how they can mobilize individuals to accomplish things together. We can do the same in the business world and leverage the power of social networks to solve problems and bring new ideas to the market. Companies must learn to work together in a collaborative spirit, as though they were people with a deep motivation to create innovative services together, rather than relating exclusively through buying and selling. Online platforms designed to create this atmosphere of openenss, such as Starmind, Atizo and Innocentive, are valuable contributors to collaborative innovation, but there is also a growing need for people to work together face-to-face across company boundaries.

In this workshop, I will share experiences from Swisscom's Collaborative Enterprise Innovation (CEI) program. CEI generates COINs (Collaborative Innovation Networks) across companies to bring innovations to market. Essentially, a COIN is a group of self-motivated people who have a shared vision. They collaborate to achieve a common goal by sharing information, ideas and work. The key is to create an atmosphere of purposeful sharing and imaginative development. And in this spirit, we invite you to share your own adventures in breaking down the barriers within and between companies in the pursuit of innovation.

Together we will find ways to meet the following challenges:
- Motivate companies to move from "I sell, you buy" to "Let's build something together."
- Bring competitors together to build a new market.
- Move from talking about innovation to creating it.
- Create trust without signing non-disclosure agreements (No Trust Agreements)
- Bring the best and brightest together without paying them to be involved.
- Realize when you can't innovative alone and collaborate to move ahead.


On which day do you want to hold your workshop?: 
Day 3

Frog Design

frog design, inc. is a global innovation firm.

We work with the world’s leading companies, helping them create and bring to market meaningful products, services, and experiences.

Our multidisciplinary process reveals valuable consumer and market insights and inspires lasting, humanizing solutions. With a team of more than 400 designers, technologists, strategists, and analysts, we deliver fully convergent experiences that span multiple technologies, platforms, and media.

We work across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, media, education, finance, retail, and fashion. Our clients include Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Siemens, Yahoo! and others.

Founded in 1969, frog is headquartered in San Francisco, with studios in Austin, New York, Seattle, Milan, Amsterdam, Stuttgart, and Shanghai.

frog design is an independent division of Aricent, a global innovation, technology, and outsourcing company, focused exclusively on communications. Aricent is owned by Kohlberg Kravis Roberts & Co., Sequoia Capital, The Family Office, and CPP Investment Board.


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Lift 10 Open Stage: call for entries

Today we have opened the lines for this year’s Open Stage!

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The Lift 10 Open Stage will feature seven of you who will take us on a short tour d'horizon of what their days look and feel like. You might walk us through your typical work week, bring your favourite tool and showcase your craftsmanship or tell us about that one secret ingredient in your life. All this can be work-related, but does not have to be: We are interested in what you are genuinely passionate about.

Please have a look at the full brief and send us your proposal using the Open Stage forms. Everyone who attends Lift 10 can hand in a proposal for a chance to hit the big stage in May and we are looking forward to receiving your ideas.

Submission deadline is April 5th – but the earlier we hear from you, the better your chances!

If you have got any questions or comments, please talk to us at openstage@liftconference.com.
Thanks for reading!


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