So, let's say, LIFT look and feel happens to be about people.
OK. It sounds logical. You can see a lot of people in the background!

But it's hard to see it as a background (like a pattern or color)
when you actually know all of these people! ( they look like real, no?)
I see them talking, walking, eating, discussing, reading.
I remember nice moments, I experience something more
meaningful than a nice design.

Well, I always hope so. The same way I believe we never
discuss as much as we should about visual power, which is something huge.
This is suposed to be a -post- so, Instead of discussing, I invite you to explore.
Get your eyes scrolling and looking for individuals that looks like someone you know!
It's a funny and easy thing to do while talking over the phone!

how it all started:
During one of my visits to Seoul, I got lost - it's easy to get lost there.
This time it was with Julian (bleecker) and Laurent (bolli not haug) trying to find a place that was in fact closed. By chance we found a nice bookshop. Very nice one. Kind of place full of books about art + design+graphic design in Asia.
Quite interesting.

There was a post card, full of drawings, black and white simple drawings
of people, academic studies fixed on the door. And immediatly
I knew - don't ask me why- that this card would be the starting point of the new look and feel for LIFT. I kept looking at Julian and Laurent but at that moment
I was seeing the community (all of us) faces getting together.
I found myself looking for drawing books: portraits, details, different strokes.

I bought one book. Absolute nothing to do with portraits...
But I got the image! The one that was on the door. And everything started.

Don't you think we're quite powerful together?
Hope you enjoy it!