Nicola Mattina is the founder and administrator of Elastic, a managerial consulting company which deals with projecting, developing and running liaison systems based on social media. He regularly collaborates with Nova 24 and holds courses and seminars on themes such as business communication and social media. He is an active blogger and video blogger in Italian (http://blog.nicolamattina.it) and in English (http://www.spiderlessweb.com).