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Published on LIFT conference (http://liftconference.com)

"If you can connect a rabbit, you can connect anything"

By Daniel
Created Feb 7 2008 - 16:38
[fontself]The first afternoon session on thursday is about "Stories" and is starts with a talk from Rafi Haladjia, founder of french company Violet, which produces the little white wi-fi rabbit Nabaztag. After working several years bringing real world things to the screen, he founded Violet in 2003, and now wonders how to make the bridge from the Flinstones to the Jetsons to fulfill the dream of "calm-computing". Rafi talks about the bandwidth of attention as a critical factor of receiving information and about Moore's Law and the natural evolution. Violet's strategy is to make affordable products, products that are fun, usefull, which give new images to technology, empower the user and open it to the community which can help to generate killer apps. But why a rabbit? "If you can connect a rabbit, you can connect anything" Rafi then gives a short description of what the Nabaztag does: it gives information through light, speaks, plays music, reads, moves and sniffs objects through RFID. This functions are used tho give reports, read rss feeds... The second stage of Violet started last christmas with Gallimard Jeunesse, when they launched a RFID-enabled children's book which could be read by the Nabaztag. In this way books could still remain in the old form but be enabled to connect to digital media and get enhanced by this. The next product they are going to launch is Ztamps. This is going to be a widespread of RFID tags, so people can stick them to every objects and create new applications. To boil down what Violet wants to do: connecting everything to everything.

Source URL:
http://liftconference.com/if-you-can-connect-rabbit-you-can-connect-anything