Bernino is an entrepreneur with a background in physics and finance. He did various startups since his first company, founded on his 18th birthday including ventures in sectors such as ISP, large IT infrastructure, IT security appliances, credit card clearing and bio-technology. His latest venture was the bio-tech company Aresa, in which he was co-founder and co-idea on the plant that changes color when it grows on top of landmines. Now its the next startup - hard work in Tadaah TV.