Full Professor for Cognitive Psychology at the University of Lausanne. PhD (1995) University of Zürich, Research Fellow Harvard University (1998 - 2002), Habilitation (2003). Member of the Neuroscience Center at the University of Zürich. Fred's research is on multisensory integration, mental imagery, and implicit perception. Several applied projects on e-Learning and consumer behavior research. Fred uses a variety of different techniques such as response latency measures, eye movement recordings, and neuroimaging.