Jean-Jacques grew up in France and went to Geneva in order to graduate in cognitive psychology. He worked as a consultant for an international consulting company, did an MBA at GGSB (école supérieure de commerce Grenoble) and created his own company specialized in internet marketing (search engine marketing, optimization, conversion rate improvements). On going projects (June 2008) are mostly focused on e-commerce and conversion rate / search engine optimization (kérastase and other projects...)