After various marketing and sales positions in different companies, I set up my own multimedia company 12 years ago, Mediancer Sàrl. In 2006, we launched Koocook.com, a web 2.0 weekly meal planner to help women like me to organize "food for the family". After 2 years, Koocook convinced already over 27'000 french speaking registered members and commercial succes is starting. In the overflow of home services available on the web, my main thought was to provide with a REALLY USEFUL service, without too much invading advertisment, so the Koocook users FEEL AT HOME using their planner.