One of the presentations at LIFT08 that hit me the most was this presentation by Younghee Jung at Nokia about Nokia Open Studio. The great thing about the outcomes of her project were that you could really see local culture reflected in the designs that were posted by local communities. Local challenges like weather, criminality or lack of money found their way in design features of the phones.

This keynote offered me great insight in the importance of getting in touch with communities. From a crowdsourcing perspective I am highly interested in what the implications would be when taking this online. Culture on the internet might be not that diversified as the cases in Open Studio, but when approaching communities online, culture will definitely be important.

Thanks to Younghee and many others who really LIFTed me. I am gratefully whirling down again, looking back at a great experience.

Why we invited Genevieve to LIFT
Genevieve Bell is Ethnographer, Senior Engineer and Director of User Experiences at Intel. We are interested in the fact that Genevieve's profile and her work are very original for a technological company such as Intel.

What will Genevieve talk about
Genevieve will present us with her understanding of user experience of technology and product shaping insights into consumers world-wide. She will tell us from her experience in bringing a research driven, end-user focus to Intel.

Official biography
Genevieve Bell grew up in Australia, moving between the working class suburbs of Melbourne and Canberra and the Aboriginal communities of Central and Northern Australia. She has a PhD in anthropology and works as Director of User Experience within Intel’s Digital Home Group. There she manages an inter-disciplinary team of social scientists, interaction designers and human factors engineers.
Learn more about Genevieve's groundbreaking work on her LIFT profile .