Why, after 20 years spent building online virtual worlds on the French minitel, then the Internet, Rafi Haladjan realized in 2003 that time had come to jump out of the screen and take the physical world as the new frontier. How Violet, the company he co-founded decided to start connecting everything, to get out of the lab and make actual products with a Darwinian view of the advent of ubicomp...and why among all things he is convinced that the Internet of Things should start with a Rabbit.