Changing Innovation - The end of IT. In addition to 21 years culminating in a senior position in the BBC Euan has had five years of unparalleled experience learning how to make the most of this wired-up world of work and how businesses can prepare themselves for the challenges and the opportunities it represents.

Dennis Pamlin, who is Global Policy Advisor for the WWF, introduces the ecological challenges we face and contrast them with most of the technological progresses. His talk delineates a set of filters to understand how to judge innovation on conjunction with the long-term consequences they might have on the planet.

"NKM" is France's minister in charge of Forward Planning and the Development of the Digital Economy.

Gunter Pauli, from the "Zero Emissions Research Initiative" gives a vibrant speech about how nature provides an important model to find solutions to the ecological crisis. His call for action is followed by disruptive and inspiring examples ranging from battery-less devices to biomimetism.

Peter Nou captured the atmosphere of a typical Marseille street party, what a shame I missed that one :)

If you have some Lift France videos please blog them or email us on info at liftconference dot com so we can publish them here!

Marseille is one of the Cote d’Azur’s most visited cities, and during high season hotel rooms book up quickly! So please don’t hesitate to make reservations and plan your trip early for Lift France 09. To facilitate our participants we have organized several promotional deals.

The Accor Group Hotel is offering a set number of rooms in a 2-star, 3-star or 4-star hotel to Lift participants until the 15th of May.

At the Escale Oceania*** Hotel Lift participants are offered a Preferential Rate for the superior rooms, 140 € BB instead of 172 € BB. To book now, connect to Escale Oceania Marseille booking engine. [Click on "Click here for special rates" & Enter the pin LIFT CONFERENCE on Corporate Number field.]

At the beautiful Moroccan-style Ryad Hotel, Lift Conference participants will get a discount of 8%. You can make your reservation Here and add “Lift Conference reservation” to the commentaries to get your special price.

For more hotel addresses visit the Marseille tourism office, and to help plan your stay, visit our practical information page.

Thanks and looking forward to seeing you there!

We decided to change the venue for Lift France, anticipating on a bigger audience than we originally planned. As those who attended past conferences know, we are used to great conference centers, the CICG of course, but also the Jeju's ICC which put the bar very high in terms of location, being right on the shore of the Pacific.

Lift France will also happen in another spectacular location: the Palais du Pharo. This palace was built under Napoleon, and is sitting on top of a hill at the exit of the Vieux port, Marseille's legendary harbour. Inspiring locations create inspiring events, and I think we are in pretty good hands a few meters above the Mediterranean sea. Here are a few pictures:

^{Photo under CC license by Charles Nouyrit}

^{Photo under CC license by Charles Nouyrit}

^{Photo under CC license by Moussechan}

^{Photo under CC license by Moussechan}

We are in Marseille looking at potential venues, making final bookings for Lift France. It is quite an amazing city, full or surprises and stories.

^{La Friche Belle de Mai.}

^{La Friche Belle de Mai.}

^{View of the Old Port.}

^{The Palais du Pharo conference center.}

The website is now in Lift France mode, with this event's navigation replacing Lift09's links, now archived on liftconference.com/lift09.