Nowadays the future of entertainment can’t be conceived without enhanced content and multiplatform distribution strategies: television has lost its predominant role and is more and more becoming one of the “multi” platform distributions.

As different types of content (text, music, audiovisual, interactive entertainment, videogames and cultural spaces) converge into digital; content producers need to start daring on innovative productions in order to keep the audience engaged.

The workshop will focus on Transmedia Storytelling: from the first interactive programs, to crossmedia strategies, ending with transmedia production.

The workshop will allow to:
- Recognize the difference between "interactive, crossmedia and transmedia" productions
- Learn from case studies how to better connect with the audience
- Use gaming to engage the viewers
- Embed social media tools into the plot
- Change mind-set and understand how to develop a transmedia storyline

FORMAT (2 Hours)
Hour 1 - From Crossmedia to Transmedia
- Short review of interactive TV content from the 1950’s onwards
- Audience analysis using generation breakdown
- Case studies evaluation (concept, target audience, pre- and production process, storytelling development, platform evaluation, control policies, long tail)

Hour 2 - Transmedia concept development workshop
- Attendees, divided in groups, will be provided with tools for creating the concept of transmedia storytelling
- Each group will share the results of each developed project and Q&A will follow